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Design Evolution
book

Design Evolution

by Tim Samara
January 2008
Intermediate to advanced content levelIntermediate to advanced
272 pages
10h 29m
English
Rockport Publishers
Content preview from Design Evolution
This concept presented a wall
of rhythmically animated light-
bulbs, supported by an LED
ticker displaying text generated
on laptops in the booth area.
The lightbulbs were considered
a safety hazard because of the
heat they would generate, but
their pixel-like quality was
something that stuck with the
designers.
AdamsMorioka developed an
overall convention floor pres-
ence, including the print collat-
eral that accompanied the
booth. Conceptual develop-
ment, however, began focused
on the booth experience itself,
and in digital form. These
pages from the preliminary
presentation explore the
team’s ideas about engaging
the attendee
and making
them feel as though they’re ...
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Publisher Resources

ISBN: 9781592533879