
This concept presented a wall
of rhythmically animated light-
bulbs, supported by an LED
ticker displaying text generated
on laptops in the booth area.
The lightbulbs were considered
a safety hazard because of the
heat they would generate, but
their pixel-like quality was
something that stuck with the
designers.
AdamsMorioka developed an
overall convention floor pres-
ence, including the print collat-
eral that accompanied the
booth. Conceptual develop-
ment, however, began focused
on the booth experience itself,
and in digital form. These
pages from the preliminary
presentation explore the
team’s ideas about engaging
the attendee
—
and making
them feel as though they’re ...