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Into Space and
Guided through
Structure
24
The new KPF.com is
about presenting the
company in a visual
manner, to tell the story
of the company and the
complexity in each of
its buildings.
One of the preliminary con-
cepts presented to the client
exploited the rich photography
in full-screen form. A darkened,
transparent frame containing
typographic navigation links,
expanded and contracted
—
as
did the type itself
—
as the user
browsed among the links.
Clear changes in size and
value among the type
elements
—
i.e., larger and
brighter when selected
—
established a clear hierarchy.
Luba Shekhter, Producer
Kohn Pederson Fox Architects Website
Firstborn
|
New York and Los ...