
Studio Pip’s development
process begins as a set of cap-
tionlike notes that outlines
principal Ashton’s initial think-
ing, presented as pages like
this one and supported by his
selections of visual reference
from an extensive library. The
function of these images is to
help conjure feelings and pro-
mote discussion with the
client, who is very involved in
defining the direction Ashton
will explore.
Moonlight Cinema
2007
Identity
Studio Pip & Company
|
Melbourne, Australia
The very word “moonlight” conjures an array of feelings
and emotions, from shivery fear to surreal passion, and
everything in between. The night is a time for mystery
and a little madness
—
and ...