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Zapp Visual Identity
Hesse Design | Düsseldorf, Germany
Direct and to the point: business people pride themselves
on clarity and decisiveness. These two characteristics
are remarkable emissaries in business-to-business com-
munications, connoting reliability and honesty. For
clients whose livelihoods depend on such communica-
tions, design that also speaks this language is at the core
of their ability to make a profit. Of equal importance is
establishing a visual voice that is timely and relevant
within a given industry. For Zapp, a leading supplier of
semifinished metal goods for complex industrial applica-
tions, clarity, decisiveness, timeliness, and ...