Skip to Main Content
Design Evolution
book

Design Evolution

by Tim Samara
January 2008
Intermediate to advanced content levelIntermediate to advanced
272 pages
10h 29m
English
Rockport Publishers
Content preview from Design Evolution
Zapp Visual Identity
Hesse Design | Düsseldorf, Germany
Direct and to the point: business people pride themselves
on clarity and decisiveness. These two characteristics
are remarkable emissaries in business-to-business com-
munications, connoting reliability and honesty. For
clients whose livelihoods depend on such communica-
tions, design that also speaks this language is at the core
of their ability to make a profit. Of equal importance is
establishing a visual voice that is timely and relevant
within a given industry. For Zapp, a leading supplier of
semifinished metal goods for complex industrial applica-
tions, clarity, decisiveness, timeliness, and ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Anatomy of Design

Anatomy of Design

Steven Heller, Mirko Ilic
Graphic Design That Works

Graphic Design That Works

Rockport Publishers
Design: Logo

Design: Logo

Von Glitschka, Paul Howalt

Publisher Resources

ISBN: 9781592533879