
Pidgeon’s notebooks show the
writing and sketches that
formed the bulk of his process
in developing the city’s new
identity. Variations on letter-
form construction show how
the same letter can be formed
in different ways, allowing the
designer to customize the
structure to achieve a desired
feeling.
City of Wodonga Visual Identity
GollingsPidgeon
|
St. Kilda, Australia
Wodonga is experiencing a boom. It’s a small city in
South Australia, in the province of Victoria. Its popula-
tion of approximately 35,000 grew regularly at a rate of
1.8 percent between 2000 and 2005, making it one of
Victoria’s fastest growing provincial cities. Until recently,
Wodonga has sat ...