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Design Evolution
book

Design Evolution

by Tim Samara
January 2008
Intermediate to advanced content levelIntermediate to advanced
272 pages
10h 29m
English
Rockport Publishers
Content preview from Design Evolution
The sketch for the coat of arms
concept is shown here on a
sticky note that survived a
brainstorming session. It
shows the basic arrangement
of shield and flanked figures
associated with heraldic
emblems.
Ashton envisioned a contem-
porary coat of arms derived, in
part, from the conservative
swing of Australian politics
and the enforcement of
national identity through such
a heraldic device in govern-
ment communications.
Ashton’s research in this vein
unearthed a multitude of sym-
bolic components with which
to experiment: ribbons; shield
forms, escutcheons, and
chevrons; animals of power,
such as the ram, deer, and
lion; vines and plants of mysti-
cal potency; weaponry; ...
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Publisher Resources

ISBN: 9781592533879