
Painted and inscribed images
from the museum’s extensive
collection of ancient Iberian
pottery were contextually
present for the designers as
they began their exploration
into a logotype. The idea of
broken pottery
—
and the
metaphor of fragmentation it
suggested, of pieces put back
together by archeology
—
informed initial studies. The
designers examined the notion
of breaking the acronym’s
letters apart.
ARQ (Murcia Archeological Museum)
Identity Program
LSD
|
Madrid, Spain
One of the most common obstacles in creating visual
communications for museums is the tendency to get
weighted down by the history, rather than bringing the
history into the present to resonate ...