User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.
Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers.
Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience
Find out how your team—without any specialized training in psychology—can uncover critical insights about your customers’ conscious and unconscious processes
Learn how to immediately apply what you’ve learned to improve your products and services
Explore practical examples of how the Fortune 100 used this system to build highly successful experiences
Table of contents
- Part 1. Rethinking “the” Experience
- 1. The Six Minds of Experience
- 2. In the Blink of an Eye: Vision, Attention, and Automaticity
- 3. Wayfinding: Where Am I?
- 4. Memory/Semantics
- 5. Language: I Told You So
- 6. Decision Making and Problem Solving: Enter Consciousness, Stage Left
- 7. Emotion: Logical Decision Making Meets Its Match
- Part 2. Exposing Secrets
- 8. User Research: Contextual Interviews
- 9. Vision: Are You Looking at Me?
- 10. Language: Did They Just Say That?
- 11. Wayfinding: How Do You Get There?
- 12. Memory: Expectations and Filling in Gaps
- 13. Decision Making: Following the Breadcrumbs
- 14. Emotion: The Unspoken Reality
- Part 3. Putting the Six Minds to Work in Your Designs
- 15. Sense-Making
- 16. Putting the Six Minds to Work: Appeal, Enhance, Awaken
- 17. Succeed Fast, Succeed Often
- 18. Now See What You’ve Done?
- 19. How to Make a Better Human
- About the Author
- Title: Design for How People Think
- Release date: December 2021
- Publisher(s): Upfront Books
- ISBN: None
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