Chapter 1: What Is a Designer

“Bring in the creatives!”

Let me tell you a beautiful story. You may be living it right now, you lucky dog. This story takes place in a beautiful far-away place with a deep blue sky, an ocean of green-screen possibilities, lollipop-trees dripping with inspiration, and the sensuous dance of exotic muses over the techno-thump of an ambient jungle soundtrack. Yum.

In this beautiful world there are no alarm clocks. After all, creativity demands sufficient sleep. You glide into work when you please, hopping and skipping past the insistent ogres that dare to schedule their beastly requirements meetings before 11 a.m. (there’s no need to go to them ...

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