Chapter 6: Sticking to Your Process

A while back we were contacted about a project. A nice one; high-profile client, good budget, realistic timeline. We wanted it. We had an initial phone call with the principals and got even more excited about it. They were smart. Asked us really good questions, we gave really good answers. They told us us they were talking to a few different agencies, which never scares us. All-around good first impression.

A few days later the client told us they were asking the candidates to sketch some concepts for the proposed site to help them make their decision. And get this! They even offered to pay for it. Not bad, right?

We said no.

We told them ...

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