Design-it-Yourself Graphic Workshop

STYLE 22

Stack

Who’s to say that a letterhead has to

be eleven inches tall—every desktop

printer can print an 8.5-by-14-inch

sheet. This letterhead easily folds to fit a

standard #10 envelope, and it provides

twenty-five percent more space for

little or no cost. Stacking a standard

letterhead on top of an 8.5-by-3.5-inch

extension makes simple sense.

PART 2: DESIGN RECIPES

SOURCE Type families:

Burlington, Caslon,

Minion, Adobe Systems,

Inc., 800-682-3623,

www.adobe.com/type.

What you need

Editing the camel illustration requires a paint or digital

imaging program such as Adobe Photoshop or Jasc Software’s

Paint Shop Pro. Simple text and shapes can be produced with a

desktop publishing program such as Adobe InDesign, Adobe

PageMaker, QuarkXPress, or Microsoft Publisher.

The illustration is extracted from an old

advertising sign found in a clip art collection.

With a full-featured paint program and some

practice, it is possible to add and remove

objects and type, and to change colors. The

result of learning to use such a program is you

can repurpose beautifully executed illustrations,

one of which may satisfy your need perfectly.

A typeface is chosen to match the flavor of the

illustration. “Sampler” is reduced slightly so the

“E” and “S” don’t touch.

The idea of a stack letterhead is to include an

extension beyond the letter. The extension for

this version includes space for a sample travel

itinerary. Yours might use the space as a form

for replying to the body of the letter, a coupon,

a ticket to an event, a company profile, a map,

and so on.

SOURCE Illustration: Camel

from ClickArt 200,000 from

Broderbund, available

from software retailers

worldwide, © T/Maker, all

rights reserved.

140

STYLE 22: STACK

DESIGN RECIPES: STACK

Letterhead 8.5 W by 11 H inches

DESIGN RECIPES: STACK

Letterhead

1 Lines 1pt;

“Dallas” Caslon Regular Italic, 9/10pt, align left; 2 “Sampler”

Burlington, 22pt, align center; “Excursions” Burlington, 24pt, align center;

3 Defining phrase Caslon Regular Italic, 9/10pt, align left; 4 Letter body

Minion, 12/18pt, align left; 5 Address Caslon Regular, 9/11pt, align

center

; 6 “Sampler” Burlington, 22pt, align center; “Excursions”

Burlington, 24pt, align center; “ITINERARY” Caslon Regular, 7pt, align left;

7 “Sarah” M

inion,

9/12pt, align left; 8 Text M

inion, 9/17pt, align left

Business Card, Front

9 “www.” Caslon Regular, 8/10pt, align left; 10 Name Caslon Regular,

7/10pt,

align left; 11 Address Caslon Regular, 8/10pt, align left; 12

Defining phrase Caslon Regular Italic, 7/9pt, align left; “Sampler”

Burlington, 17pt, align center; “Excursions” Burlington, 19pt, align center

Business Card

, Back

13 “TRAVEL” Caslon Regular, 9pt, align center; Lines 0.25pt

En

velope

14 “Sampler” Burlington, 17pt, align center; “Excursions” Burlington,

19pt

, align center; 15 Defining phrase Caslon Regular Italic, 7/9pt, align

lef

t; 16 Address Caslon Regular, 7/9pt, align left

Co

lor

Printed in four-color process (see Step 9.3) using values of cyan,

magenta, yellow, and black (CMYK) as defined on the color palette

below. Actual color will vary.

Business Card, Front

3.5 W by 2 H inches

Business Card, Back 3.5 W by 2 H inches

Envelope, Commercial 9.5 W by 4.125 H inches