STYLE 22
Stack
Whos to say that a letterhead has to
be eleven inches tall—every desktop
printer can print an 8.5-by-14-inch
sheet. This letterhead easily folds to fit a
standard #10 envelope, and it provides
twenty-five percent more space for
little or no cost. Stacking a standard
letterhead on top of an 8.5-by-3.5-inch
extension makes simple sense.
PART 2: DESIGN RECIPES
SOURCE Type families:
Burlington, Caslon,
Minion, Adobe Systems,
Inc., 800-682-3623,
www.adobe.com/type.
What you need
Editing the camel illustration requires a paint or digital
imaging program such as Adobe Photoshop or Jasc Softwares
Paint Shop Pro. Simple text and shapes can be produced with a
desktop publishing program such as Adobe InDesign, Adobe
PageMaker, QuarkXPress, or Microsoft Publisher.
The illustration is extracted from an old
advertising sign found in a clip art collection.
With a full-featured paint program and some
practice, it is possible to add and remove
objects and type, and to change colors. The
result of learning to use such a program is you
can repurpose beautifully executed illustrations,
one of which may satisfy your need perfectly.
A typeface is chosen to match the flavor of the
illustration. “Sampler is reduced slightly so the
“E” and “S” don’t touch.
The idea of a stack letterhead is to include an
extension beyond the letter. The extension for
this version includes space for a sample travel
itinerary. Yours might use the space as a form
for replying to the body of the letter, a coupon,
a ticket to an event, a company profile, a map,
and so on.
SOURCE Illustration: Camel
from ClickArt 200,000 from
Broderbund, available
from software retailers
worldwide, © T/Maker, all
rights reserved.
140
STYLE 22: STACK
DESIGN RECIPES: STACK
Letterhead 8.5 W by 11 H inches
DESIGN RECIPES: STACK
Letterhead
1 Lines 1pt;
“Dallas” Caslon Regular Italic, 9/10pt, align left; 2 “Sampler”
Burlington, 22pt, align center; “Excursions” Burlington, 24pt, align center;
3 Defining phrase Caslon Regular Italic, 9/10pt, align left; 4 Letter body
Minion, 12/18pt, align left; 5 Address Caslon Regular, 9/11pt, align
center
; 6 “Sampler” Burlington, 22pt, align center; “Excursions”
Burlington, 24pt, align center; “ITINERARY” Caslon Regular, 7pt, align left;
7 “Sarah” M
inion,
9/12pt, align left; 8 Text M
inion, 9/17pt, align left
Business Card, Front
9 “www.” Caslon Regular, 8/10pt, align left; 10 Name Caslon Regular,
7/10pt,
align left; 11 Address Caslon Regular, 8/10pt, align left; 12
Defining phrase Caslon Regular Italic, 7/9pt, align left; “Sampler”
Burlington, 17pt, align center; “Excursions” Burlington, 19pt, align center
Business Card
, Back
13 “TRAVEL Caslon Regular, 9pt, align center; Lines 0.25pt
En
velope
14 “Sampler” Burlington, 17pt, align center; “Excursions” Burlington,
19pt
, align center; 15 Defining phrase Caslon Regular Italic, 7/9pt, align
lef
t; 16 Address Caslon Regular, 7/9pt, align left
Co
lor
Printed in four-color process (see Step 9.3) using values of cyan,
magenta, yellow, and black (CMYK) as defined on the color palette
below. Actual color will vary.
Business Card, Front
3.5 W by 2 H inches
Business Card, Back 3.5 W by 2 H inches
Envelope, Commercial 9.5 W by 4.125 H inches

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