PART 1: STEP-BY-STEP DESIGN
and Proof It
The printing process can produce 1,000
impressions of success as easily as it can
produce 1,000 examples of failure.
Whether you have your newsletter
reproduced 100, 1,000, or 10,000 times,
you—by the way you prepare the material
for the press, oversee the printing, and
review the results—control the outcome.
Printing has three very distinct stages:
preparation, execution, and follow-up. The
first stage, commonly referred to as the
“prepress” process, is the series of steps
taken to prepare your project for printing.
In prepress, the printer takes the files you
created along with the fonts and images
you linked to them, and translates them
into a form their computer hardware and