Job no: 08-97814 Title: RP: Design Matters: Brochures
#175(P) Dtp: 199 Page: 4
(Ray)
001-041_97814.indd 4001-041_97814.indd 4 8/14/07 5:04:59 PM8/14/07 5:04:59 PM
INTRODU
4
DESIGN MATTERS // BROCHURES 01
Job no: 08-97814 Title: RP: Design Matters: Brochures
#175(P) Dtp: 199 Page: 4
(Ray) Text
001-041_97814.indd 4001-041_97814.indd 4 8/14/07 5:04:59 PM8/14/07 5:04:59 PM
Job no: 08-97814 Title: RP: Design Matters: Brochures
#175(P) Dtp: 199 Page: 5
(Ray)
ers: Brochures
p: 199 Page: 4
001-041_97814.indd 5001-041_97814.indd 5 8/14/07 5:04:59 PM8/14/07 5:04:59 PM
“BROCHURES ARE ONE OF PRINT DESIGN’S
MOST DELIGHTFUL AVATARS.
—DIVYA THAKUR, CREATIVE DIRECTOR AT
DESIGN TEMPLE
DUCTION
5
DESIGN MATTERS // BROCHURES 01
Job no: 08-97814 Title: RP: Design Matters: Brochures
#175(P) Dtp: 199 Page: 5
(Ray) Text
ers: Brochures
p: 199 Page: 4
001-041_97814.indd 5001-041_97814.indd 5 8/14/07 5:04:59 PM8/14/07 5:04:59 PM
Job no: 08-97814 Title: RP: Design Matters: Brochures
#175(P) Dtp: 199 Page: 6
(Ray)
001-041_97814.indd 6001-041_97814.indd 6 8/14/07 5:05:08 PM8/14/07 5:05:08 PM
INTRODUCTION
WITH SO MANY MESSAGES COMING AT US
EVERYDAY, BROCHURES HAVE BLENDED INTO
OUR LIVES LIKE CAMOUFLAGE. THEY SHOW UP
IN THE MAILBOX ALONGSIDE BILLS AND CREDIT
CARD OFFERS. ONE MIGHT EVEN LAND ON YOUR
DESK AT WORK TOUTING CHANGES IN HEALTH
OR RETIREMENT BENEFITS. MAYBE A FEW
MAKE THEIR WAY INTO YOUR HOUSE VIA YOUR
CHILD’S BACKPACK. THEY COME WITH NEW GYM
MEMBERSHIPS, NEW CAR SHOPPING, AND NEW
ACHES AND PAINS.
6
DESIGN MATTERS // BROCHURES 01
Job no: 08-97814 Title: RP: Design Matters: Brochures
#175(P) Dtp: 199 Page: 6
(Ray) Text
001-041_97814.indd 6001-041_97814.indd 6 8/14/07 5:05:08 PM8/14/07 5:05:08 PM

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