Job no: 08-97814 Title: RP: Design Matters: Brochures
#175(P) Dtp: 199 Page: 80
(Ray)
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MATTERS
PRACTIC A
80
DESIGN MATTERS // BROCHURES 01
Job no: 08-97814 Title: RP: Design Matters: Brochures
#175(P) Dtp: 199 Page: 80
(Ray) Text
042-097_97814.indd 80042-097_97814.indd 80 8/14/07 5:23:00 PM8/14/07 5:23:00 PM
Job no: 08-97814 Title: RP: Design Matters: Brochures
#175(P) Dtp: 199 Page: 81
(Ray)
ers: Brochures
: 199 Page: 80
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“IT’S IMPORTANT TO PAY ATTENTION TO
DETAILS. THE MORE DETAIL ORIENTED YOU
CAN BE ON A PIECE, THE MORE VALUABLE
YOU WILL BE TO AN ART DIRECTOR OR
CLIENT.LOUIS JOHNSON, SENIOR
DESIGNER AT IRON DESIGN
RS
C AL
81
DESIGN MATTERS // BROCHURES 01
Job no: 08-97814 Title: RP: Design Matters: Brochures
#175(P) Dtp: 199 Page: 81
(Ray) Text
ers: Brochures
: 199 Page: 80
042-097_97814.indd 81042-097_97814.indd 81 8/14/07 5:23:01 PM8/14/07 5:23:01 PM
Job no: 08-97814 Title: RP: Design Matters: Brochures
#175(P) Dtp: 199 Page: 82
(Ray)
042-097_97814.indd 82042-097_97814.indd 82 8/14/07 5:23:09 PM8/14/07 5:23:09 PM
PLANNING DESIGN BASICS BUDGET CONSIDERATIONS PRACTICAL MATTERS
SO YOU’RE FINALLY DONE. YOU’VE GOT THE
PERFECT BROCHURE DESIGN SITTING RIGHT
THERE ON YOUR COMPUTER SCREEN. IT’S
GORGEOUS, AND FUNCTIONAL, AND SMART.
IT HITS ALL THE STRATEGIC SWEET SPOTS.
UNFORTUNATELY, HAVING AN IMPRESSIVE
DESIGN ON YOUR MONITOR ISN’T THE SAME
AS HOLDING A STUNNING PIECE IN YOUR HANDS.
“IT MIGHT LOOK GREAT ON YOUR SCREEN,”
SAYS SAMANTHA REITMAYER, A PRINCIPAL AT
ROVILLO + REITMAYER IN DALLAS. “BUT WHAT
ABOUT THE PRODUCT?
82
DESIGN MATTERS // BROCHURES 01
Job no: 08-97814 Title: RP: Design Matters: Brochures
#175(P) Dtp: 199 Page: 82
(Ray) Text
042-097_97814.indd 82042-097_97814.indd 82 8/14/07 5:23:09 PM8/14/07 5:23:09 PM

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