Capsule develops local, national, and international brands from its nerve center in the heart of Minneapolis, Minnesota, USA. Its mission is to reduce the risk of taking brands, products, and services to market through qualitative research methods, holistic brand strategy, comprehensive identity systems, memorable naming, package and experience design, and creative writing solutions.
Capsule was founded by Brian Adducci, a designer whose brand and identity expertise is sought by international clients, and Aaron Keller, an adjunct professor of marketing at the University of St. Thomas. Their firm houses an eclectic collection of designers, managers, lawyers, writers, and researchers.
Clients include Fisher-Price, Honeywell, Red Wing ...