CREATING

“THE CREATION OF ART IS NOT THE FULFILLMENT OF A NEED BUT THE CREATION OF A NEED. THE WORLD NEVER NEEDED BEETHOVEN’S FIFTH SYMPHONY UNTIL HE CREATED IT. NOW WE COULD NOT LIVE WITHOUT IT.” –LOUIS I. KAHN

MILK COMES WITH A DEFINITE EXPIRATION DATE. LOGOS DO NOT. WHEN YOU SELL A BRAND OWNER A FRESH LOGO, MAKE SURE THAT PERSON KNOWS HOW TO STORE IT PROPERLY. OR IT MAY SOUR PREMATURELY.

STANDARD BY YOUR LOGO

Essential Criteria

Set standards for your logo design work. Beyond that, know your client’s and your creative community’s standards. Your work will be more grounded, and you’ll project confidence in the design philosophy to the client. Standards are necessary, reaffirming, and reassuring. It’s not so much what the specific standards are ...

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