IMPLEMENTING

“DON’T BE TOO TIMID AND SQUEAMISH ABOUT YOUR ACTIONS. ALL LIFE IS AN EXPERIMENT. THE MORE EXPERIMENTS YOU MAKE, THE BETTER.” –RALPH WALDO EMERSON

BOTTLE ROCKETS ARE A HEADY SOURCE OF DELIGHT FOR MANY YOUNGSTERS, FOR THE SAME REASON THEY’RE THE SOURCE OF ANGST FOR MANY PARENTS—THEY’RE UNPREDICTABLE. AS A DESIGNER, THERE’S NO TELLING WHETHER YOUR LOGO LAUNCH WILL SOAR, IMPLODE, OR SIMPLY FIZZLE. SCARY, CONSIDERING THAT NOW IT’S NOT JUST YOUR FINGERS ON THE LINE.

WE HAVE LO GO LIFTOFF

Logo Launch

The digits now on the line are connected to profit margins, not hands. And the person watching over your shoulder is the client, not Mom. So if something goes wrong, you will be held accountable. As with most things in life, the best way to ...

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