CASE STUDIES

“THE MANNER OF AN ARTIST IS ESSENTIALLY INDIVIDUAL; THE METHOD OF AN ARTIST IS ABSOLUTELY UNIVERSAL. THE FIRST IS PERSONALITY, WHICH NO ONE SHOULD COPY; THE SECOND IS PERFECTION, WHICH ALL SHOULD AIM AT.” –OSCAR WILDE

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Red Wing Shoes

THE MOST AMAZING THING YOU’VE NEVER SEEN

INTRODUCTION

Red Wing Shoes’ identity is a logo heard around the world. What is now Red Wing Shoe Company, Inc., began with modest means and grew to become an international brand of handmade work boots and fashionable footwear. The classic work boots brand has widely become a fashion boot as well.

Capsule, a brand development and design firm based in Minneapolis, ...

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