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Design Matters: Portfolios 01 by Maura Keller

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Job:11-15877/15287 Title:RP-Design Matters Portfolios
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Text
Maura Keller is a writer and editor based in Minneapolis, Minnesota. She writes
about design, marketing, promotions, and a wealth of other topics for a wide
range of regional and national publications, as well as Fortune 500 employee
communication materials. In addition, Maura provides copywriting and editing
services for corporations, advertising firms, and creative agencies.
Her understanding of brand and marketing issues was refined during her years
as a marketing communications writer for Yamamoto Moss, an award-winning
brand design firm in Minneapolis.
As a writer who is “so into her work that she dreams of creating another
letter in the alphabet,” Maura has won awards from the Minnesota Society of
Professional Journalists and several of her creative writing pieces, including
her memoir and poetry, have been published in various literary journals. With
a passion for literacy, she serves as vice chair for Read Indeed, a nonprofit
literacy program based in Minneapolis.
About the Author
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© 2010 BY RO CKP ORT PUBLISHERS, I NC.
All rights reserved. No part of this book may be reproduced in any form without written
permission of the copyright owners. All images in this book have been reproduced with the
knowledge and prior consent of the artists concerned, and no responsibility is accepted by
producer, publisher, or printer for any infringement of copyright or otherwise, arising from
the contents of this publication. Every effort has been made to ensure that credits accurately
comply with information supplied. We apologize for any inaccuracies that may have occurred
and will resolve inaccurate or missing information in a subsequent reprinting of the book.
First published in the United States of America by
Rockport Publishers, a member of
Quayside Publishing Group
100 Cummings Center
Suite 406-L
Beverly, Massachusetts 01915-6101
Telephone: (978) 282-9590
Fax: (978) 283-2742
www.rockpub.com
Library of Congress Cataloging-in-Publication Data
Keller, Maura.
Design matters : portfolios 01 : an essential primer for today's competitive market / Maura
Keller.
p. cm.
Includes index.
ISBN-13: 978-1-59253-602-3
ISBN-10: 1-59253-602-6
1. Art portfolios--Design. 2. Graphic arts--Marketing. 3. Design services--Marketing. I. Title.
II. Title: Portfolios 01.
NC1001.K45 2010
741.6068'8--dc22
2009040599
CIP
ISBN-13: 978-1-59253-602-3
ISBN-10: 1-59253-602-6
10 9 8 7 6 5 4 3 2 1
Series Design: CAPSULE
Book Layout: Megan Jones Design
Printed in China
Text
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Job:11-15877/15287 Title:RP-Design Matters Portfolios
#175 P DTP:216 Page:2
001-093_15877.indd 2 11/30/09 3:53:22 PM

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