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/ / / C A S E STU DY
D E S I G N F I R M : F U S I O N H I L L ( U S A )
Using a combination of research, strategy, and design, Minneapolis-based
Fusion Hill strives to create some of the most innovative, thoughtful design
solutions for their clients.
PLA N N I NG
Fusion Hill attended a networking event in which marketing materials were not
required or even recommended for distribution. Event attendees did not have the
ability to carry portfolios or large giveaways from meeting to meeting. That left
Fusion Hill in a conundrum: Come up with a way to leave a subtle impression
on the potential clients who would be attending the networking event, while
differentiating Fusion Hill from the competitors who would also be showcasing
their wares.
“Because we were in the travel setting—namely, a cruise ship, we considered
luggage tags and ID cases, but it didn’t really give us the opportunity to package
our story,” says Kasey Worrell Hatzung, principal at Fusion Hill. “We wanted to
create a product that was uniquely ours. Most other items we considered were
already created and really only allowed us to ‘brand’ them with our logo or colors.
We did consider using or giving away products that we had helped to brand or
develop from other clients, like a Vera Bradley ID wallet or a food product from
General Mills, but they weren’t as small, didn’t tell our whole story, and were
often not unisex or they did not reflect everyone’s taste.
Making Waves and Charting a New
Territory with a Unique Portfolio Design
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π
Whimsical and inviting, the exterior design
of the Fusion Hill tin was indicative of the
contents within.
Some of the best things come in small
packages. The recipients of Fusion Hill’s
treasure-filled tin were treated to more than
a few savory mints. They were surprised to
find a mini portfolio creatively constructed
to fit within the confines of the compact tin
container.
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