14AUTOETHNOGRAPHYBridging the project manager-researcher divide
Rafaella Dana Broft and Simon Addyman
Introduction
This chapter examines the advantages and challenges of finding yourself in the role of a project manager-researcher. It aims to challenge you to explore new or emergent methodologies and methods that might not seem available to you when you start your journey as a researcher, methodologies and methods that go beyond the still prevalent positivist approach. This chapter will present the reader with two examples of using an autoethnographic approach in a project management context.
At the end of this chapter, the reader will be able to
acknowledge that professional project management practice and ...
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