CHAPTER 3
Design Thinking
How Thinking Like a Designer Can CreateSustainable Advantage
THE FIRST TIME I VISITED the Research In Motion (RIM) headquarters several years ago, I couldn’t find the right building. I’d driven about ninety minutes from Toronto to the twin cities of Kitchener and Waterloo. The landscape was as flat as Kansas, with farms flanking either side of the expansive superhighway. This area of southwestern Ontario strikes a unique balance. Just outside town and off the highway, the buggies and carriages of Old Order Mennonites are still a common sight. They mark a stark contrast to Waterloo itself, a city of about a hundred thousand people. Waterloo, traditionally a sleepy university town, has become a high-tech hub, as scores ...
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