DOUG BARTOW

id29, Troy, New York

Get noticed.

One of the biggest shortcomings I see in designers’ promotions that make their way to my desk or inbox is the piece simply trying too hard. Visually engaging your target audience is a must, but gratuitously going over the top with production value or plurality of messaging can be detrimental to your strategic objective. All self-promotional projects should begin with you asking yourself: whom do I want to communicate with, and what action do I wish them to take as a result of my efforts. Identifying the types of businesses or organizations of your target audience is critical when you begin organizing your self-promotional effort. Make sure you have proper names and street or email addresses for your ...

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