CLOSER LOOK

Elfen 10

FIRM

Elfen 10

PROJECT

Self-Promotion Love

Image

Reversed type on cover appears incorrect but leads to reveal within.

Embossed type on the cover creates a subtle, textured surface.

Image

Interior printing of “ve” combined with the now-debossed view of “evol” from the front cover adds a layer of surprise for those readers who notice the word “evolve.”

FIRM

The Allotment

PROJECT

Jack and the Giant Recession

ART DIRECTORS

James Backhurst Michael Smith

DESIGNER

Michael Smith

FIRM

Knock Knock

PROJECT

Clump-o-Lump Promotion ...

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