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project brief

The world is in precarious shape and what we

manage to do to each other, even worse. “Human

Rights, Human Wrongs” is an extremely broad-

based theme that allows students to choose and

interpret a social issue.

Students will voice their opinions on their

chosen issue by creating a visual, conceptual

statement for a general audience, using the in-

tegration and/or juxtaposition of type and im-

age, possibly in a new or unexpected way. The

poster should aim to heighten public awareness

of their topic and make viewers question their

own beliefs and lifestyles.

How does the effective poster achieve its

aim? Remember, by its very nature, the poster

has can seize the immediate attention of the

viewer, and then retain it for what is usually a

brief but intense period. During that span of

attention, it can provoke and motivate its audi-

ence. It can make the viewer gasp, laugh, refl ect,

question, assent, protest, recoil, or otherwise

react. This is part of the process by which the

message is conveyed and, in successful cases,

ultimately acted upon. At its most effective, the

poster is a dynamic force for change.

The image(s) can be “borrowed” from

books or magazines (e.g., photographs and press

cuttings), photocopied, rescaled, recombined to

create the desired effect, or better still, you can

photograph your own imagery. Make sure you

credit the photographer. Illustrations have to be

your own.

project goal

To explore and express, via images and typog-

raphy, questions related to the profound effect

we have on each other and the environment and

to confront the issues that constantly jeopar-

dize the respect for others, thereby encouraging

universal values. Remember, fraternity and soli-

darity are embodied by helping each other and

by reciprocity.

Class: Poster Design

Level: Junior and Senior Elective

Faculty: Chaz Maviyane-Davies

Duration of Project: Two Weeks

Massachusetts College of Art and Design

Boston, Massachusetts, USA

Human Rights, Human Wrongs

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Everything Is Bigger in Texas

Student: John Magnifi co

This poster was designed in response to one

of the many critical issues surrounding our na-

tion’s system of mass incarceration. The state-

born slogan “Everything Is Bigger in Texas”

represents the misuse of capital punishment.

One thing I did not want to do when designing a

poster on this controversial issue was to overtly

say which side is right and which side is wrong,

or pound statistics down viewers’ throats. I think

it is more effective to send subtle messages that

spark people’s interest or awareness and let

them form their own opinions.

Í

Air

Student:

Damon Jones

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Î

Let Them Eat Pork

Student: Erin Murphy

This poster was created in re-

sponse to the French National

Assembly’s decision to ban

Muslim head scarves and other

religious symbols from public

schools in February of 2004.

My response focuses on the

ignorance of this archaic deci-

sion regarding the traditional

practices of Islam, with eigh-

teenth-century Marie Antoi-

nette representing the modern-

day French government.

Í

What Will You Remember

When You Are 18?

Student: Huanwu Zhai

Faculty overview: Speaking to

the young about voting can go

either way, as apathy pervades

a generation with everything.

You suddenly fi nd that one

thing that seems to matter

most in their lives (for now)

and turn it around so that they

observe and take notice. When

this poster was displayed on

campus, it seemed that ev-

eryone stopped to notice it

as they all could relate to it in

their own way—the sign of a

good communication.

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Global Warming?

Student: Daniel de Graaf

This poster calls attention to

the notion that solutions are

often before our very own eyes.

Global warming, although a

serious and complicated issue,

simply demands a pragmatic

investigation and consequent

alteration of our habits in or-

der to be reasoned.

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