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Design School Confidential by Lita Talarico, Steven Heller

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Job:05-11998/12412 Title:RP-Design School Con dential
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Job:05-11998/12412 Title:RP-Design School Con dential
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project brief
Make a concept for a series of books specially
designed as travel companions, either for com-
muters or tourists.
project goal
Specify a target market for your books and de-
termine their wants and needs. Then look at
books currently available in the market to see
how they can be improved to meet the needs
of your market. Pay special attention to how
improvements can be made visible to enhance
the marketing possibilities. Try to fi nd a balance
between innovative detail solutions and the tra-
ditional concept of a codex.
Class: Book Design
Level: Third Year
Faculty: Ralf de Jong
Duration of Project: One Semester
Folkwang University Essen
Essen, Germany
Books for Travel
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Student: Marieke Wüller
I designed a series of books with texts on travel. Geographic images are placed throughout the text,
noting every city in its national context. Each book is accompanied by a DVD, allowing viewers to
watch the fi lm version on a laptop. Book and DVD are packaged together in a slipcase.
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Student: Alexandra Blatt
The paperbacks I usually read on the train get
dirty and torn from transporting them in my
handbag. I’ve tried to combine the advantages
of a paperback (cheap to produce, small, light-
weight) with those of a hardcover (robust, more
durable). My book is small (DVD-case-sized)
and lightweight (printed on very thin bible-
print). It goes together with a strong but light-
weight aluminum box. The box fi ts all books in
the series, so it has to be purchased only once.
Each book gets the maximum protection for the
minimum price. The typographic arrangement
is traditional and economical. The font, Scotch
Roman, is rather heavy and very readable even
in small sizes—another reason to print only on
every second spread.
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Student: Diana Tessmer
Tourists read more often on the train or plane
than at their fi nal destination. Depending on
how long it takes to get there, they want to read
a short or a long novel, but most certainly, they
don’t want to fi nish while still on their way. And
neither do they do want to fi nish their reading
with a break of two or three weeks on their way
back home. I designed a series of books that all
have 160 pages but contain texts of different
length. It is the amount of text per page that
varies. I have developed three different layouts,
working with the three forms of Kurt Weide-
mann’s Corporate typeface: Corporate Antiqua,
a (more or less) classicist design; Corporate
Sans, a sans-serifed design; and Corporate Egyp-
tienne, a slab-serif design. The sewing and bind-
ing of the series is most economical because of
the uniform size and number of pages.
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Student: Pavlina Boneva
I have experimented with innovative materials
from the industrial sector to create a cover that
offers protection.
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Student: Mareike Hundt
I designed a series of bilingual books. Readers can
switch to the language of the country they are trav-
eling in by fl ipping the book over.
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Student: Anna Zaremba
I regard the cover of my book
as a stylish accessory. I have
designed different wool-fi tted
covers that have worked-in
magnetic strokes. The books
come as plain white brochures
with the title blind-stamped on
them and a band identifying
author and title more visibly
(for sales support in the store).
The binding has magnetic
strokes that match up with the
covers. The covers are inter-
changeable and can be applied
according to surroundings,
personal mood, and such.
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Student: Stefanie Schoenig
I have designed a series of interchangeable leather book jackets
with a steel pin that connects the jackets to the books. Now I can
read Jane Austen on my trip, and make people believe I’m read-
ing Goethe.
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