Book description
This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats.
The #1 secret to building powerful emotional connections into your products, services, and brand experiences.
Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely aesthetic and now includes every aspect of the consumer’s brand interaction and experience. Companies that succeed know how to carefully integrate corporate strategy with design to forge deep, emotional connections–the magic that can transform a product from a utilitarian object into a rewarding and empowering experience.
Table of contents
Product information
- Title: Design to Compete
- Author(s):
- Release date: August 2010
- Publisher(s): Pearson
- ISBN: None
You might also like
book
100 Habits of Successful Graphic Designers
In need of advice? Just want to sounds off? Opening this volume is like grabbing lunch …
video
Grow Your Stars--Don't Buy Them
Boris Groysberg, Harvard Business School professor. Many star performers hired from outside don't perform as expected …
book
Design Secrets: Furniture
New in Paperback! Furniture design is a complex art.
book
Financial Times Guide to Business Development
With over 500 tips, tactics, techniques and thought provoking business questions, this is the authoritative guide …