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Design to Renourish by Yvette Perullo, Eric Benson

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Chapter 1

BEYOND THE BOTTOM LINE

“I can’t imagine doing anything else.” We all have most likely made this statement about the profession. Graphic design is creative and logical, expressive and practical, and demanding and fun. You wear many hats and change them frequently. You might be brainstorming logo ideas one minute and sending out invoices or estimating project plans the next. In the same day you could be delegating tasks to colleagues, providing feedback to contractors, and presenting ideas to clients. Despite the diversity of the job and the many hats you don throughout the day, most graphic designers specialize or have a distinct passion for one area of design or type of working environment. Your area of expertise may be in print, exhibition, ...

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