Chapter 6
TOMORROW
“Don’t stop thinking about tomorrow, Don’t stop, it’ll soon be here,” sang Fleetwood Mac in 1977; however, as we save drafts of this book to the cloud, while receiving real-time news on a smartwatch millions of times more powerful than the Apollo Guidance Computer (AGC) in 1969, it seems like we’re living in the future now. It makes us wonder what lies ahead for us as graphic designers. Our case studies highlight some great practical and inspirational strategies for designing more sustainably today, but how will they change in the approaching decades? If anyone were required to accurately predict the future of the profession, they would have a difficult time doing so. The incredibly quick technological advances in computing ...
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