Design to Sell

Formatting Body Copy

Your market’s ability to easily understand your message depends on your ability to format attractive, easy-to-read body copy. You already possess much of the information you need for successful formatting as you’re already familiar with the Font, Character Spacing, and Paragraph dialog boxes.

In this section, we’ll concentrate on the criteria you’ll be using to make your formatting decisions, as well as some advanced options that can play a major role in visually positioning your marketing message a cut above those of your competition.

How Layout Influences Your Initial Formatting Decisions

You have three initial formatting decisions to make. You’ll make the first two—typeface and type size—in the Font dialog box. You’ll ...