Designing and Producing Postcards
After you’ve identified the messages you want to communicate and the names and addresses you’re going to mail to, it’s time to design and produce your postcard. This involves working backward from how you’re going to print and address your postcards.
Postcards come in a variety of sizes. In addition, numerous alternatives are available from commercial printers and firms that produce blank postcards you can print on your desktop printer.
Choosing Postcard Size and Orientation
Postcard sizes range from approximately 4 by 6 inches to 6 by 9 inches—and occasionally larger. Be sure to check current postal rates for various postcard sizes.
Before printing postcards, always familiarize yourself with the current postal ...