Producing a One-Page Newsletter
The five steps involved in setting up a marketing program based on a monthly one-page newsletter are:
1. | Familiarize yourself with the text and graphical elements used to create a one-page newsletter
|
2. | Plan your newsletter program by selecting an appropriate title and creating an editorial calendar of topic ideas for the first 12 issues.
|
3. | Create a template that you can quickly complete each month.
|
4. | Complete, proof, and distribute each issue.
|
5. | Promote your newsletters online and offline.
|
Elements of One-Page Newsletter Architecture
Let’s start by examining the various building blocks found on the front and back of a one-page newsletter.
Front Page
Figure 11-1 shows a typical one-page newsletter. The ...
Get Design to Sell now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
