Producing a One-Page Newsletter

The five steps involved in setting up a marketing program based on a monthly one-page newsletter are:

1.
Familiarize yourself with the text and graphical elements used to create a one-page newsletter
2.
Plan your newsletter program by selecting an appropriate title and creating an editorial calendar of topic ideas for the first 12 issues.
3.
Create a template that you can quickly complete each month.
4.
Complete, proof, and distribute each issue.
5.
Promote your newsletters online and offline.

Elements of One-Page Newsletter Architecture

Let’s start by examining the various building blocks found on the front and back of a one-page newsletter.

Front Page

Figure 11-1 shows a typical one-page newsletter. The ...

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