Producing a One-Page Newsletter
The five steps involved in setting up a marketing program based on a monthly one-page newsletter are:
Familiarize yourself with the text and graphical elements used to create a one-page newsletter
Plan your newsletter program by selecting an appropriate title and creating an editorial calendar of topic ideas for the first 12 issues.
Create a template that you can quickly complete each month.
Complete, proof, and distribute each issue.
Promote your newsletters online and offline.
Elements of One-Page Newsletter Architecture
Let’s start by examining the various building blocks found on the front and back of a one-page newsletter.
Figure 11-1 shows a typical one-page newsletter. The ...