Why You Need a Marketing Plan
Marketing plans are powerful tools used by successful firms, individuals, and organizations. When sufficient time and budget resources are available, as they might be in large corporations, marketing plans can be large, formal, and comprehensive. But this doesn’t have to be.
An effective marketing plan can be as short as a single-page document. A single page marketing plan can be enough to provide the structure you need to make marketing an on-going process rather than an isolated event. It can do this by helping you:
Avoid deadline madness. A marketing plan shows you what needs to be done, and by what date. (It’s simply impossible to do good work under continuing last-minute deadlines.)
Avoid overspending or underspending. ...