Design: Type

What happens when you

combine precision with

imprecision? It would

probably look a little

like this!

A veritable therapy session on paper,

344 Questions

is designed

to help you determine where you are in your life and career, where

you want to be, and how to get there. Hopefully, you’ll also laugh

along the way. Each spread in this colorful, pocket-sized book

contains a series of several questions illustrated in Stefan

Bucher’s unique, whimsical, hand-lettered style. The questions

are designed to get you thinking, drawing, and writing, with room

on each spread to fill in the blanks and jot down idea s. In addition

to the questions provided by Bucher, the book features questions

from creative celebrities who share some of the questions they

were asked on the way to success or in some cases, the questions

they wish they had been asked.

344 Design:

USA

A closer look

The hand-drawn nature of the

typography and graphics give this

piece a beautifully free-form feel

while actually being very modular

and diagrammatic in content. In some

ways, it contradicts itself, and

that’s what makes it work so well.

150

151

Free-form:

Type

VISUALMENTALSTIMULI:

USA

Project: Wordscapes of

Western Pennsylvania, a

series of silk-screen

prints that visualizes

Western PA’s unique way

of speaking, and explores

the ‘typographic

landscape’ of the region.

Art Director: David

Kasparek. Designer:

David Kasparek.

Client: Self-initiated.

344 Design:

USA

Another Limited

Rebellion:

USA

Project: Spelling Bee

poster. Art Director:

Stefan G. Bucher.

Client: 826la.org.

Project: Lisa Moore CD

package. Art Director:

Noah Scalin. Designer:

Noah Scalin. Client:

Cantaloupe Music.

152

153

Free-form:

Type

Sophia

Georgopoulou:

Greece

Project: Plant your

dreams and let them

grow (self-promotion

packaging). Art Director:

Sophia Georgopoulou.

Client: Sophia

Georgopoulou.