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Design: Type by Tony Seddon, Paul Burgess

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What happens when you
combine precision with
imprecision? It would
probably look a little
like this!
A veritable therapy session on paper,
344 Questions
is designed
to help you determine where you are in your life and career, where
you want to be, and how to get there. Hopefully, you’ll also laugh
along the way. Each spread in this colorful, pocket-sized book
contains a series of several questions illustrated in Stefan
Bucher’s unique, whimsical, hand-lettered style. The questions
are designed to get you thinking, drawing, and writing, with room
on each spread to fill in the blanks and jot down idea s. In addition
to the questions provided by Bucher, the book features questions
from creative celebrities who share some of the questions they
were asked on the way to success or in some cases, the questions
they wish they had been asked.
344 Design:
USA
A closer look
The hand-drawn nature of the
typography and graphics give this
piece a beautifully free-form feel
while actually being very modular
and diagrammatic in content. In some
ways, it contradicts itself, and
that’s what makes it work so well.
150
151
Free-form:
Type
VISUALMENTALSTIMULI:
USA
Project: Wordscapes of
Western Pennsylvania, a
series of silk-screen
prints that visualizes
Western PA’s unique way
of speaking, and explores
the ‘typographic
landscape’ of the region.
Art Director: David
Kasparek. Designer:
David Kasparek.
Client: Self-initiated.
344 Design:
USA
Another Limited
Rebellion:
USA
Project: Spelling Bee
poster. Art Director:
Stefan G. Bucher.
Client: 826la.org.
Project: Lisa Moore CD
package. Art Director:
Noah Scalin. Designer:
Noah Scalin. Client:
Cantaloupe Music.
152
153
Free-form:
Type
Sophia
Georgopoulou:
Greece
Project: Plant your
dreams and let them
grow (self-promotion
packaging). Art Director:
Sophia Georgopoulou.
Client: Sophia
Georgopoulou.

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