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Design: Type by Tony Seddon, Paul Burgess

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Longview is a stunning family owned Australian
vineyard located in the Adelaide Hills. Set on
undulating slopes reminiscent of classic old world
estates, it has quickly established itself as one the
most awarded vineyards in the region since its first
vintage in 2001. Voice has reflected this mix of
tradition and modernity in the branding of
Longview Vineyard and its Estate range of wines.
Voice:
Australia
The “rule-breaking” type layout
really gives the brand a modern
edge, while the font itself keeps
the sense of tradition required for
wine labeling.
And there’s a little bit of added
type wit here as the name is a lso
set in stacked form.
Each product is unique, with
its own typographic
personality, but together the
bottles create a broader
personality for the range:
unique and beautiful on their
own, but tight-knit as a
family of brands.
A closer look
Even the simple cropping of the
brand name helps give a little bit of
typographic edge to the labeling.
Even the stationery
cheekily crops off the
vineyard’s logo, reflecting
the quirky styling of the
entire brand.
How often is a client brave
enough to allow the product
name to be played with so
much that legibility may
be impaired. All credit to
Voice and Longview for
pushing the boundaries and
giving us something more
interesting to talk about at
the dining table.
208
209
Traditional:
Type
Sensus Design
Factory Zagreb:
Croatia
Project: Zlatko Prica
monograph. Art Director:
Nedjeljko Spoljar.
Designers: Nedjeljko
Spoljar, Kristina Spoljar.
Client: Kabinet grafike
HAZU.
210
211
Traditional:
Type
Magma Brand Design:
Germany
Project: Slanted
Magazine. Art
Directors: Lars
Harmsen, Flo Gaertner.
Designer: Julia Kahl.
Client: Slanted
Magazine.

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