Design Your Marketing Organization to Fit Your Company’s Growth Stage
An early-stage company requires a different organizational structure than a mature one. Marketing leaders must adapt their teams and strategies accordingly.
Determining the optimal design of a department or function is a key aspect of organization design and one of the most important decisions C-level executives make. Organization design establishes the essential infrastructure that enables or hinders companies’ effective deployment of strategic decisions, yet it is one of the least studied and understood by business leaders. Typically, leaders find themselves contemplating restructuring for the first time in their ...
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