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Designing a Data Warehouse: Supporting Customer Relationship Management by Chris Todman

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BEHAVIORAL ATTRIBUTES

A few favorite brands

Advertised specials many

Advertised specials rarely

Advertised specials some

Another brand if favorite sold

Bank by PC Internet

Bank by phone

Buy 35mm camera

Buy CD player

Buy CD ROM

Buy dept store sale

Buy favorite brand on sale few

Buy favorite brand on sale many

Buy favorite brand on sale some

Buy IBM PC

Buy Macintosh

Buy mail order

Buy nonfavorite brand few

Buy nonfavorite brand many

Buy nonfavorite brand most

Buy nonfavorite brand some

Buy offer in mail

Buy online services

Buy other computer

Buy other investments

Buy product result TV

Buy redeem prod coupon

Buy satellite dish

Buy sweepstakes

Buy swimming pool

Buy TV offer

Buy used car 2001

Buy used card 2002

Buy VCR

Coupon use frequency

Coupon ...

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