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Designing a Data Warehouse: Supporting Customer Relationship Management by Chris Todman

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THE SUBMISSION

What we have to do next is to present our findings to management in a way that shows how we plan to implement the data warehouse. We will present an incremental approach that shows the costs and the expected benefits of each increment.

The submission process might be predetermined in that there are a package of prescribed forms already in existence and all we have to do is simply plug our numbers into the forms and, presto, the submission pops out of the end of the process. In the case of the data warehouse, there are several things that we want to say:

  1. The fact that, in developing the warehouse, we are supporting the business in the pursuit of its goals.

  2. Show how the information will affect revenue and profit over two, three, or ...

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