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Designing a Data Warehouse: Supporting Customer Relationship Management by Chris Todman

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Chapter 10. Software Products

There is a plethora of software products on the market. Many make extravagant claims about their ability to enable greater productivity, speed of implementation, etc. Also, the vendors may claim that their products are “CRM” products. It never ceases to amaze me just how many different labels a single product can wear during its life. I can think of one product that is, basically, an SQL query tool. It has been in existence for quite a long time, since about 1990, and in all that time since, it hasn't really changed all that much. There is a Web version now and an OLAP interface, and most of the sharp edges have been removed. Basically it's a good query tool, but it's still a query tool. When I first encountered ...

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