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Designing and Producing Media-Based Training by G Cartwright, Steve Cartwright

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5

Production Design

Whether you are developing videotape-based training programs, training for CD-ROM delivery, or interactive computer-based training for Internet delivery, video provides the dynamic, attention-getting characteristics that you as a trainer want. It is this “dynamic” quality that makes video such a special communications tool. Good training programs that move our audience to action, as well as teach or inform, take full advantage of all the special characteristics of video—light, sound, motion, composition, and continuity. Therefore, the trainer must have a thorough understanding of these elements to use the medium effectively. The training program producer must plan and design these elements into the communication experience ...

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