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Designing Better UX by Smashing Magazine

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Infinite Scrolling: Let’s Get To The Bottom Of This

By Yogev Ahuvia

Infinite scrolling promises a better experience for users. However, the good is often accompanied by the bad and the ugly. Once we understand the strengths and weaknesses of infinite scrolling, we can begin to use it to enhance our interfaces.

Human nature demands hierarchy and structures that are easy to navigate. But infinite scrolling sometimes leaves users feeling disoriented as they travel down a page that never ends.

The NeverEnding Scroll

The Good

Long lists are not new, but the way in which we scroll these lists has fundamentally changed since the arrival of mobile interfaces. Due to the narrowness ...

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