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Designing Creatures and Characters by Marc Taro Holmes

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What Is a Concept Artist?

The concept artist is the imagination engine that drives the production team.

They, along with the art director and sometimes a game designer, storyboard artist and scriptwriter, invent the visuals that convey the story.

A concept artist has to offer a wide range of ideas from which the art director, producer and director choose the final designs. It’s not enough to make one amazing version. The team often needs to see alternate suggestions. You’re very likely to be sent back to the drawing board—sometimes repeatedly. You must be a fountain of ideas, and never get discouraged if any of them don’t stick.

The concept artist must also be a skilled illustrator. Ideas need to be clearly understood and presented in the best ...

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