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Designing Creatures and Characters by Marc Taro Holmes

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The Design Process

While each studio or art director has different expectations, there is a generally shared method to concept art. It’s similar to what is done in industrial or product design, or the steps that go into an advertising campaign.

I’ll go into detail about the artwork you’ll be doing at the beginning of each level. For now, this is a summary of the working method.

01: Ideation

The first step is brainstorming. This is where you get your ideas on paper. You’ll do your research and make tons of rough sketches. The total quantity of ideas is what matters here. There are no bad ideas while brainstorming. Rough drawings are a cheap way ...

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