© Rubens Cantuni 2020
R. CantuniDesigning Digital Products for Kidshttps://doi.org/10.1007/978-1-4842-6287-0_2

2. Before You Start, Know the Industry

Understand What’s on the Market and How It Works.
Rubens Cantuni1 
(1)
Monza, Italy
 

In this chapter, we’ll look at the landscape of apps for kids. We’ll try to keep a broad view to get a grip on the general basic knowledge you should have before even starting to ideate a product.

Why is this important? Well, it’s always essential to know the market for a product we’re going to develop, but in this case I believe it’s exceptionally significant because, while as adults we constantly use many products, for productivity, entertainment, communication, wellness, and more, we are not accustomed to using products ...

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