© Rubens Cantuni 2020
R. CantuniDesigning Digital Products for Kidshttps://doi.org/10.1007/978-1-4842-6287-0_3

3. Know Your Target Audience

Know Your Users, Their Needs, and Expectations. Understand Challenges. Find Opportunities.
Rubens Cantuni1 
Monza, Italy

I love kids, but they are a tough audience.

—Robin Williams, comedian

We briefly introduced, at the beginning of this book, how the products we’re going to design will have to deal with three different kinds of audiences: children, parents, and educators. In this chapter, I want to go further into this analysis and highlight the differences and the reasons why it’s imperative to acknowledge all the three since the concept phase of the project development.

A Threefold Audience

Normally any product, ...

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