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Designing Effective Library Tutorials by Lori Mestre

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11

Marketing learning objects for broad visibility

Abstract:

Academic libraries have the opportunity through their web pages to make their resources very visible to their university community. The role of branding and marketing library resources is critical to helping users understand that it may be worth their while to explore what is offered on the web page or in a tutorial or other learning object. This chapter includes strategies for publicizing and marketing websites and tutorials by working with faculty, using social networking tools, and creating online and print marketing. Included are sections on: the message; working with faculty to promote tutorials and websites; social network tools; making resources more visible; and some suggestions ...

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