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Designing For Email by Smashing Magazine

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How To Create A Self-Paced Email Course

By Paul Jarvis

When I realized I had written what seemed to be a course (i.e. not my usual article or book), I was left with a sense of panic. There are so many options for running an online course, and all of them seem slightly confusing or time-intensive to set up.

Then I remembered the autoresponders feature in my newsletter application (I use MailChimp, although every newsletter software has it). I could trigger lessons with autoresponders and deliver course material to where most people spend most of their day: the inbox.

Another problem was that the course was about writing a book, and some of the lessons were slightly onerous — like “Write a first draft.” So, setting a fixed time delay wouldn’t work ...

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