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Designing For Email by Smashing Magazine

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What 22 Billion Newsletters Tell Us About Designing For Mobile Email

By Ros Hodgekiss

Do you know which platforms and email clients to focus on when creating an email newsletter for yourself or a client? Using the data from over 22 billion email subscribers, we determined what designers should prioritize, both this year and beyond.

In this chapter, we’ll interpret the numbers from our “Email Marketing Trends1” report to help designers like you make informed decisions about what works and what doesn’t in email newsletters. Here are some of the things we’ll cover:

Which email clients and platforms should we be supporting now?

Does responsive design matter for email (even though we’re still coding with tables)?

Should we learn all of the email workarounds ...

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