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Designing For Email by Smashing Magazine

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Improve Your Email Workflow With Modular Design

By Brian Graves

Whether you’re in a Fortune 500 company or part of a two-person team launching your first web app, email is one of the most important tools for reaching your customer base. But with the ever-growing number of emails to send1, getting them all out the door can seem a little overwhelming. By putting in place a solid email design workflow, you’ll be able to regularly ship engaging and mobile-friendly emails with ease.

Complexity Meets Adaptation

In addition to the increasing number of emails, the need for personalization and high quality and the introduction of responsive design have turned what was once a simple process of writing HTML and CSS in your favorite text editor into something ...

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