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Designing For Email by Smashing Magazine

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How To Raise Your Email Above Inbox Noise

By Fabio Carneiro

If we look at email from a signal-to-noise perspective, then one-to-many emails are undeniably in the “noise” category; people are exceedingly good at ignoring them. Even Gmail and Hotmail are helping us ignore them by providing smart inboxes that sort incoming messages.

Emails from our families, friends and coworkers, however, are “signals.” We go out of our way to read them. But those emails aren’t the only ones — on occasion, we’ll happily read messages from businesses or complete strangers. Why? Because these emails are interesting, engaging and, most importantly, full of personality.

We’ve become very selective of what we consume in order to keep from drowning in our overfilled inboxes. ...

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